Features

Air crisis: The case for scenarios

Tuesday, April 20th, 2010
Posted by Howard Wright

This week has seen one of the strongest cases for scenario planning unfold as the volcano in Iceland brings air travel to a halt in Europe.

It would be interesting to find out if any companies had done any planning around such an event and what their mitigation strategy was.

Shell were at the forefront of scenario planning with their Gamechanger programme, developed by Leo Roodhart and colleagues, but even this most comprehensive of programs had not foreseen this type of event. Terrorism, oil depletion, political unrest, flooding, etc, were all covered, but not the cancellation of all flights due to the ‘wrong type’ of ash.

I guess that these type of events cannot be predicted as there are so many possibilities, however, when companies, and in the case of the postal industry, the business of communications, are so reliant on a single mode of transport, then there should be plans in place to ‘work-around’ the loss of any one of the carrier mechanisms.

Although this can be done at a company level – when an industry is dependent on a single mode of transport or resource maybe there is a case for an industry wide view?

So, if we looked at the resources the postal industry needs to operate then we can ‘plan’ for the what-if moment when they are not available:

Transport

  • Air travel – volcano ash, fuel shortages, terrorism, strikes, mechanical failures, air space restrictions
  • Road travel – strikes, fuel blockades, terrorism, earthquake, tornado, major flooding
  • Rail travel – strikes, fuel shortages, terrorism, crash, major flooding, earthquake, tornado

Resources

  • Energy – terrorism, fuel shortages, flooding, strikes,
  • Oil – terrorism, political uprising, earthquakes, natural depletion
  • Water – contamination, terrorism, global warming
  • Paper – Fires, global warming, natural depletion, disease/insect attack

I am sure there will be others and I would be interested in hearing your views. Events such as the volcanic eruption bring to light the fragility of our lives on this planet and our vulnerability to natural disasters. Unfortunately we soon forget when the crisis passes and we go back to our state of peaceful complacency.

We need to get together to understand some of the consequences of the above and build some industry wide scenarios – and more importantly a reasonable response.

Thoughts?

Source: Howard Wright

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Howard Wright

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Howard is currently running an Innovation network of 35 blue chip companies based in London.

Prior to this he spent two years in the US as Director of Futures Strategy for Pitney Bowes based in Stamford Connecticut. Previous running a successful consultancy company helping companies and individuals understand and respond to the future.

He spent over 17 years with Royal Mail in a number of roles - starting out as a technology consultant in the IT community through research and development through to marketing and innovation - finishing with Royal Mail as Head of Innovation & Foresight in 2005.

Passionate about Innovation and its impact on business as well as how technology influences business, markets and individuals. He is a successful author and his first book 'Ten Steps to Innovation Heaven' has just been translated into Chinese.

He is currently studying to be a Master Choclatier with the Ecole Chocolat Academy in Vancouver.

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