GE Money and SingPost mark 5th anniversary of ezyCash
GE Money Pte Ltd (GE Money), a provider of consumer finance services, recently celebrated the fifth anniversary of its personal loan product, ezyCash, offered via a distribution partnership with Singapore Post Limited (SingPost). To mark the occasion, ezyCash is enhancing customer benefits with a special offer of extra savings of up to S$1,200 for loans taken for special moments such as weddings, home improvement and education.
In 2005, GE Money partnered SingPost to pioneer formal lending to an under‐served segment of customers who earned less than S$30,000 per annum. GE Money developed a strategic distribution alliance with SingPost to offer Singaporeans the ezyCash personal loan through designated SingPost branches across the island. GE Money was amongst SingPost’s earliest partners for financial services.
In 2006, ezyCash was awarded the Regional Best Consumer Credit Product Award at the Asian Banker Excellence in Retail Financial Services Awards. GE Money has since strengthened its position further by enhancing its product suite to cater to a wider target audience.
In 2006, together with SingPost, it launched the innovative personal loan “James”. James, a product which established itself well, enjoys strong brand resonance through a first‐of‐its‐kind creative advertising and branding concept for personal loans. It offers consumers one of the most flexible personal loans with options such as last instalment waivers, step‐up step‐down interest rates, payment holidays and pay interest only features.
