SingPost’s DMrocket releases Things Box
DMrocket, a direct mail division of SingPost, has produced a direct mail pack called Things Box. With the tagline, “surprises for grabs”, Things Box is aimed at making direct mail more attractive. Each issue of Things Box promises something surprising.
Things Box distributed on a limited basis to selected subscribers is a box of assorted items from multiple consumer organisations.
Steve Ng, vice president (marketing) of SingPost said: “Marketers are always looking for new ways to build brand awareness for their products. Things Box, a creative direct mail initiative of SingPost, provides another innovative and refreshing approach to direct mail, helping customers to reach their targeted audience. It is a box full of interesting things that recipients can play with, read or use as decorative displays. Our message is clearly to look out for pleasant surprises in Things Box.”
In the inaugural Things Box, 5,000 subscribers who fit the pre-determined demographics will receive a limited edition magnet, a hamburger designed stress ball, a miniature herbs sample, a fan, a platinum beauty salon membership card, and cosmetic samples from 13 July to 26 July 2010.
The 2nd Things Box is expected to be released in December 2010.
