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InPost alliance to bring 24-hour parcel terminals to Brazil

Monday, January 14th, 2013

Poland’s Integer.pl Group has kicked off the New Year with a big move into Brazil for its InPost 24-hour package delivery terminals.

The company said as of this month, it is installing 100 of its self-service parcel terminals on Brazilian streets, under its EasyPack brand, with plans to ultimately install 500 machines there.

The project comes after several months of trials in a partnership with Sequoia Group.

Brazil follows on from Chile as the second South American country in which InPost is gaining a foothold with its EasyPack machines.

Integer.pl said Brazil had the second highest growth rate for ecommerce among the world’s major economies, following China. It said the country has had a 19% growth rate in ecommerce over the past five years.

Brazil’s 80m Internet users spend $10.6bn a year online, the highest rate in Latin America. Forecasts are that this should grow to about $18.7bn by 2017.

Integer.pl said Brazil is one of its target markets in 2013, and it is also eyeing further expanded cooperation with Sequoia Group in following years.

Sequoia Group is a Brazil-based logistics and transport company supporting ecommerce merchants in Brazil including Comprafacil.com, Magazine Luiza, Ricardo Eletro and Insinuante.

Strategy

Rafał Brzoska, the Integer.pl Group chief executive, said the Brazil project was part of his company’s strategy to target the countries with the greatest e-commerce potential in expanding its network of 24-hour self-service package delivery terminals.

“Our expansion across the map could not miss Brazil,” he said. “This is the second best country in the world for recorded ecommerce growth – only China has better indicators.

“Importantly, EasyPack is partnering with a local consortium – Sequoia Group – in Brazil, which already supports the largest online retailers in the region. It’s clients include, among others, the electronic equipment provider Magazine Luiza, which is the most popular website among Brazilians for goods bought online.

“Magazine Luiza, along with the firm B2W – has a 20% share of Brazil’s online retail market. Therefore we believe that Sequoia Group is a very strategic partner for this part of the world,” added the Integer.pl chief.

Integer.pl said it has already had expressions of interest from two large Brazilian ecommerce firms to use the EasyPack terminals, and has also obtained consent from a number of shopping centres to provide locations for the Polish parcel-vending machines.

“Despite the huge popularity of online shopping, Brazilians face huge logistical problems – so this is the perfect market in which to offer the revolutionary EasyPack solution,” said Brzoska. “Improving the standards of service for items purchased in the network will lead to even greater growth in the Brazilian ecommerce industry.”

InPost, which has machines installed in 13 countries around the world, is currently moving into the second phase for its programme in Chile. The first South American country to gain 24-hour parcel terminals has been using 28 machines since 2011, but this year will add a further 32 units.

In partnership with national postal operator CorreosChile, InPost is planning to establish “a few hundred” terminals in Chile eventually.

Meanwhile in Europe, InPost is carrying out a EUR 300m investment programme it believes will see 16,000 of its machines set up over the next few years, with some of the investment provided by partner Pinebridge Investments.

Source: Post&Parcel/InPost

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