UK-based large products delivery specialist Yodel XL has rebranded as Arrow XL, dropping the Yodel name.
The company, which offers two-person crews to deliver extra large items such as electrical appliances and furniture, said it was taking its own identity to differentiate itself from its sister company, parcel carrier Yodel.
Gary Monk, the chief executive, said that Arrow XL has its own national delivery network, own fleet and own technology platform separate to Yodel, and that with an entirely different specialty, it made sense to take a different brand identity.
He said: “We are specialised for large products – we are delivering directly into the home, unlike a parcel company, at pre-arranged times, providing other services such as installing products, and removing unwanted products. We are very different from a parcel company, so this allows us to market ourselves as something very different.”
Arrows XL continues to have its head office alongside Yodel at Speke, south of Liverpool.
“Scale and reach”
Arrow XL chief executive Gary Monk was Yodel chairman for three years until July 2012
Arrow XL offers bookable delivery dates and two to four-hour delivery windows with 48-hour and five-day delivery services, along with returns services.
Monk, who was Yodel chairman for three years until Dick Stead took over last year, when he became Yodel XL chief executive, said the key differentiator for Arrow XL in a fragmented UK market for two-person delivery was its scale and reach.
The Arrow XL network includes hubs at Airdrie, Worcester, Enfield and a new 200,000 square foot facility in Wigan, along with 14 satellite bases that allow delivery to every UK post code.
The firm makes around 12,000 deliveries per day, with a fleet of 220 vehicles, while a team of 500 customer service staff is on hand to support deliveries.
Arrow XL has a range of UK retail customers, from department store businesses down to small e-commerce merchants. Monk said that he sees growth opportunities from all types of customer, down to the smallest end of the scale.
“Smaller e-commerce retailers are a big growth opportunity for us at the moment,” Monk said, “and we’re able to offer them real opportunity for growth of their own.”
Along with the new brand, the company is about to branch out into the fulfillment side of the retail supply chain business.
The company’s new Wigan site has a new 550,000 square foot warehouse facility in which the company will be able to provide supply chain services including stock storage, picking and labeling, with real-time visibility on stock.
The new warehouse facility will have enough space to store 170,000 washing machines and will be able to handle 300 containers each day through 28 receiving bays.
Monk said the new fulfillment services will provide clients with an all-in-one supply chain service that will help them cut costs.
“With the size of these products, moving them from the supply chain system to the delivery system is expensive, so customers will benefit from having fulfillment and delivery from one site,” he explained.
Source: James Cartledge, Post&Parcel