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DHL Global Mail introduces cross-border B2C service into Australia

Friday, April 19th, 2013

DHL Global Mail has launched a new cross-border shipping service to help retailers to source goods from Asia and deliver direct to consumers in Australia.

In the past, the international mail division of Deutsche Post DHL has focused on exporting – shipping business mail, packets and parcels to more than 200 countries.

But it is now introducing inbound solutions for items up to 20kg in weight, providing an end-to-end service that particularly has Australia’s growing e-commerce sector in mind.

Retailers will be able to have their suppliers fix a generic barcode label to a product and provide DHL Global Mail with a manifest file, then DHL will deliver the item direct to the consumer’s door.

DHL handles the customs clearance into Australia, final mile labeling and manifest, and then final mile delivery is provided by Australia Post.

The new service, which offers delivery confirmation but not live tracking, will allow consumers to buy items sourced in various Asian countries, although initially the service is focusing on Singapore, Hong Kong and China.


The company says its new solution will “significantly” reduce the costs of importing items and delivering them to consumers in Australia.

And, with Australia Post providing the last stage of delivery, DHL said the packages will have a “local look”.

DHL Global Mail product marketing manager Anica Zich said the transit times would be four to seven days for major cities on Australia’s East Coast.

“We work with our sister company, DHL Global Forwarding, for the linehaul which gives us 100% control,” she said. “We know where the shipments are at any point in time. And, the local look of the items is a big advantage. Shoppers will perceive items as being sent domestically.”

Zich revealed that DHL Global Mail is now planning to roll out an inbound solution for the UK and the United States later this year.

Source: Post&Parcel/DHL Global Mail

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Direct Link Worldwide Ltd

Direct Link specialises in international cross border distribution and returns of e-commerce packages worldwide. Parent company PostNord (the merged Swedish and Danish Post Offices) supports Direct Link with IT expertise, postal connections and international logistics solutions, across the Nordic countries and intercontinentally.


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