UK department store chain John Lewis has launched its trial click and collect service through the CollectPlus network of parcelshops.
The trial went live at 1,500 CollectPlus locations yesterday, offering an additional channel at which customers can pick up items bought on the johnlewis.com website.
Initially, the service is being offered in Scotland, Wales, Northern Ireland, Wales and the South West of England.
CollectPlus, which has 5,250 parcel shop locations in its network in total, is a joint venture between the parcel carrier Yodel and the payment company PayPoint.
John Lewis will charge a £3 fee for customers to use its CollectPlus service.
The click and collect trial comes following a successful launch for John Lewis offering free national returns via CollectPlus outlets.
Sarah Ince, the business development manager at John Lewis, said click and collect was a “huge” growth area for the company.
John Lewis will trial the new service in four regions of the UK
“The CollectPlus network provides us with a truly national reach and means that customers who may not necessarily live close to one of our shops can still collect their online order at their convenience,” she said.
John Lewis has 39 physical stores across the UK. Its Waitrose supermarket brand, which has 300 stores in the UK, is not included in the CollectPlus trial, having its own click and collect service.
The John Lewis Partnership generates revenues of £4.7bn a year, £1.7bn through John Lewis itself. Back in April, the company revealed that the group achieved £959m in online sales in 2012.
Earlier this year, the then chief executive of CollectPlus, former eBay UK managing director Mark Lewis, was appointed online director for John Lewis.
CollectPlus, which launched its network back in 2009, said partnering with the department store chain would allow customers living many miles from a John Lewis store to shop from the company.
Neil Ashworth, the current CollectPlus chief executive, said: “We are trialling the service in these four regions of the UK to offer John Lewis new customer touch-points, in areas where residents are in need of greater choice and convenience. The partnership with John Lewis so far has proven to be a great success and we’re very excited to be working with them to help to successfully deliver to more online shoppers around the UK.”