European online cross-border sales will hit €40 billion by 2018, says Forrester

European online cross-border sales will hit €40 billion by 2018, says Forrester

European online cross-border sales will reach €40 billion a year by 2018, growing at a compound annual growth rate (CAGR) of 11% over the five year period, according to a new report from Forrester Research. In her blog on the Forrester website, report author Michelle Beeson said yesterday (22 June) that the “key takeaways” from Western European Online Cross-Border Retail Sales Forecast 2013 were:

  • the majority of online cross-border revenues will stay within Europe.

European online consumers who buy outside their home market are more likely to do so from another European market rather than those outside Europe.

  • more retailers look for growth across borders, broadening the competitive landscape.

The number of EU retailers who sell online across borders will grow by a CAGR of 12%, with 28% of European online retailers selling across borders by 2018. eBusiness pros at retailers of different sizes and categories are actively pursuing valuable cross-border shoppers and international sales to drive growth.

  • Local market context and maturity influence cross-border buying.

European cross-border buyers are disproportionally from smaller, less mature eCommerce markets like Spain and Italy; online buyers here look across borders for better.

Relevant Directory Listings

Listing image

PasarEx

PasarEx is a Colombian company that provides international express transportation services for air cargo, packages and documents, and last mile services for electronic commerce platforms. PasarEx is positioned in the logistics market in Colombia due to its rapid response and personalized attention and the use […]

Find out more

Other Directory Listings

Advertisement

Advertisement

Advertisement

P&P Poll

Loading

What’s the future of the postal USO?

Thank you for voting
You have already voted on this poll!
Please select an option!



MER Magazine


The Mail & Express Review (MER) Magazine is our quarterly print publication. Packed with original content and thought-provoking features, MER is a must-read for those who want the inside track on the industry.

 

News Archive

Pin It on Pinterest

Share This