On demand delivery is “the untapped goldmine”, claims Stuart
A report from the on-demand delivery specialist Stuart has claimed that 72% of online shoppers would purchase more online from their favourite high street retailer if it offered same day delivery. That is the carrot which Stuart hopes will attract more retailers to satisfy the “huge consumer appetite for same-day delivery”. And here is the stick: 79% of online shoppers, claimed Stuart, would switch from their favourite high street retailer if it didn’t offer their preferred delivery method.
The Stuart study also found that 39% of shoppers rated convenience as the most important thing about delivery, with only 23% saying cost. Importantly, 63% said they would be willing to pay a premium for same-day delivery from their favourite high street retailer. This seems to support the theory that “Fast is the new free”.
The Stuart study also had a go at putting a monetary value on this same-day appetite. The survey findings indicated that £168 was the extra amount UK consumers would each spend with their favourite high street retailer in the next year if it offered same-day delivery. And this, Stuart projects, equates to total annual extra revenue of £4.9bn.
