The delivery specialist parcel broker ParcelHero has argued that many UK retailers “could be missing out on £billions of online orders” by ending their standard deliveries for Christmas on 18 December – “a full seven days before Christmas”.
ParcelHero’s Head of Consumer Research, David Jinks, said: “Our Christmas shopping online tool gives all the nation’s favourite stores’ final Christmas order dates; and our research this year revealed a huge difference in standard final order dates between stores.
“Last year a breath-taking £1bn was spent online in the final six days immediately before Christmas. Those retailers who are miserly or overcautious with their final standard delivery order dates are missing out on at least five further days of lucrative extra sales.”
Jinks added: “By calling time on standard delivery options as early as 18th December, stores such as House of Fraser are losing out to rivals who are keeping their standard deliveries running as late as 22nd, such as ASOS and Net-a-Porter.”
As well as revealing final shop deadlines, the ParcelHero Christmas site also gives last mailing dates for parcels.