Pie Mapping planning for growth following DPD acquisition

London-based Pie Mapping – a specialist in digital mapping, data and routing services – is “well positioned for growth” following the acquisition by UK parcel giant DPD, according to its new CEO Stuart Hill. Pie Mapping was acquired by DPD in late 2016. The company also won DPD’s technology incubator scheme, Last Mile Labs, with its routing, linehaul optimisation, and resource management system.

The system is now being used by DPD, with further enhancements lined-up over the coming months.
Pie’s solution was designed to give DPD’s linehaul managers and planners total fleet, driver and route visibility in real time – so they can meet challenges such as motorway congestion.

Following the acquisition, Pie Mapping’s founder Freddie Talberg has stepped down as Director and CEO, but will continue to be involved with the business as an advisor to the new senior management team, led by Stuart Hill.

Hill, formerly of John Lewis and ASOS, founded the e-commerce parcels company, wn Direct, which was also recently acquired by DPD Group.

Stuart Hill commented: “At the moment, the focus is on Pie’s existing customers and product range, but the plan is to launch a new all-in-one platform and product in the Summer, aimed at anyone with a fleet who wants optimisation of routes, compliant navigation, total visibility of real-time arrivals/departures and exceptions and full driver analytics.

“We’ll be proactively targeting sectors such as retail and construction where we think the product will be particularly relevant.

“Obviously, we will also be looking to work with the other members of the DPD Group across Europe, to give them the same kind of competitive advantage the UK team will have.”