Ocado using Selligent for personalised communications with its online shoppers

Ocado will be using technology provider Selligent to develop personalised omnichannel communications with its online shoppers. In a statement issued yesterday (9 March) Selligent said it will enable Ocado to develop its personalised shopper programmes using customers’ online behaviour.

“By gaining access to the rich real-time data, Ocado can run ever more targeted and focused marketing campaigns,” said Selligent.

The Selligent platform enables web content and experiences to be personalised around specific interests such as purchase history and grocery preferences. Website data can also be used to customise messaging across other digital channels.

Selligent already works with a number of grocery retailers, including ASDA in the UK, Walmart in the US, and Chronodrive in France.