Walmart introduces “Pickup Discount”

Walmart introduces “Pickup Discount”

US retailer Walmart has announced that, from 19 April, it will be offering discounts on eligible goods which customers buy online and pick up from a store, rather opting for home delivery. In a blog post on the retailer’s website, Marc Lore, President and CEO, Walmart U.S. eCommerce, said that the new service – called Pickup Discount – will initially be available on about 10,000 items and will then roll out to more than one million items by the end of June.

Lore said that Pickup Discount builds on the “ethos behind Jet’s Smart Cart“. As previously reported, Walmart bought the online retailer Jet.com last year and rolled it into its e-commerce division. The Smart Cart system has developed a number of techniques for incentivising customers to pick more cost-effective shipping options.

In a statement published today (12 April) about the Pickup Discount launch, Mark Ibbotson, Executive Vice President of Central Operations – Walmart US – also highlighted some of the other recent enhancements to its Pickup service. These include: the “Pickup Today” same-day service; a feature in the app which allows customers to notify the store when they are on their way so items can be readied for their arrival; and the expansion of the “Pickup Tower” (a click and collect parcel locker which uses Cleveron technology) into more stores.

 

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