Tailored for fashion
DHL has announced that it has teamed up with fashion organizations across the globe to design “tailored initiatives” that will help fashion businesses to streamline their international supply chains and expand into new markets. Among the new partners are the Council of Fashion Designers of America (CFDA), the British Fashion Council (BFC) and Camera Nazionale della Moda Italiana (CNMI) in Milan.
“It has always been a major goal of DHL to support the fashion industry in all its different facets. The new approach will allow us to reach an even larger audience of fashion businesses consistently throughout the year with tailored support across their various needs, from producing a collection to shipping it to fashion shows and setting up an e-commerce presence.” said Arjan Sissing, Senior Vice President Corporate Global Brand Marketing, Deutsche Post DHL Group.
As part of the initiative, DHL will co-sponsor and work with CFDA’s innovation partner, Accenture, on a study looking at the future of the industry’s supply chain to help fashion designers more effectively use global supply chains and shipping networks.
Through its cooperation with the British Fashion Council, DHL will launch an award program recognising ‘International Fashion Potential’ supporting British fashion businesses in their ambition to go global. The annual program offers mentoring and logistics support for designers. DHL will provide an annual prize for a promising fashion business and the winner will be announced during London Fashion Week in September 2017.
And in collaboration with Camera Nazionale della Moda Italiana DHL will organize workshops involving start up brands, young designers and members. The seminars will give insights on e-commerce and custom regulations in the fashion business as well as the opportunities and challenges of different trade lanes and transport solutions.