This website uses cookies. Continued browsing of this site implies consent for the use of these cookies. Find out more here >>

Post & Parcel

powered by Triangle.

News

FBA usage on the rise

Monday, June 19th, 2017

The usage of Fulfilment By Amazon (FBA) among Amazon Marketplace sellers is continuing to grow, according to new research.

In a notice posted on its website last week, Marketplace Pulse said: “Since the last time we looked at FBA usage among marketplace sellers in January, it has grown in all countries.”

Marketplace Pulse added: “Based on our research we didn’t see much growth among top sellers in the US – it only went up by one point to 58 percent. This can be explained by already high FBA penetration, and the stability of the market.

“However all European markets have grown considerably, by 3 to 5 percentage points. We think there is a lot of interest from foreign sellers to sell there, both from China and from the US, so they are pushing the FBA usage.

“World wide the growth of Prime memberships is resulting in FBA usage growth. There are some categories left which still work better when merchant fulfilled (used books for example), but long-term Amazon wants to see only Prime-eligible products. We think the pressure for sellers to use FBA will continue to rise.”

 

Source: Marketplace Pulse

Tags: ,

Leave a Comment

You must be logged in to post a comment.

FBA usage on the rise

New Directory Members

Direct Link Worldwide Ltd

Direct Link specialises in international cross border distribution and returns of e-commerce packages worldwide. Parent company PostNord (the merged Swedish and Danish Post Offices) supports Direct Link with IT expertise, postal connections and international logistics solutions, across the Nordic countries and intercontinentally.

Sign-up

Post & Parcel Newsletters (Help)
  •  Daily newsletter


  •  Weekly newsletter


Latest Issue

About Post & Parcel

Post & Parcel is your key to the global mail and express industry. Every week Post & Parcel features the latest news, analysis of trends, insightful viewpoints, and exclusive interviews with leading industry experts.

Advertise with us

Advertise with us
We provide brands with an exciting range of advertising opportunities to reach the influential Post & Parcel audience. With campaigns suitable for every budget you can achieve your marketing objectives with Post & Parcel.