Nike confirms Amazon pilot plans

Nike has confirmed that it will start selling products on Amazon.com – but it will be a “pilot” with a “limited range”. Speaking during an earnings conference call yesterday (29 June), Nike CEO Mark Parker said: “In the US, we’re executing a new pilot with Amazon with a limited Nike product assortment.

“As we do with all of our partners, we’re looking for ways to improve the Nike consumer experience on Amazon by elevating the way the brand is presented and increasing the quality of product storytelling. We’re in the early stages, but we look forward to evaluating the results of the pilot.”

There has been no official word on a start-date for the project, but US media sources have reported that third party resellers have been advised to stop offering some Nike products from mid-July.