Sainsbury’s extends one-hour delivery service to more London boroughs

Sainsbury’s has rolled out its new one-hour delivery service – called Chop Chop – to five more London boroughs. As previously reported, Sainsbury’s introduced Chop Chop as a trial in its Pimlico and Wandsworth stores, and it is now extending the service to customers across Zone 1 and 2.

In a statement issued yesterday (17 October), the company said: “Sainsbury’s was the first UK supermarket to trial an on-demand, one hour, grocery delivery service last year; giving customers a new way to shop. Now the retailer will extend its trial to add over 70,000 more postcodes to the service catchment area. This takes its total reach to over 1.7 million customers, giving Sainsbury’s the largest reach of UK retailers offering a one-hour delivery service.”

The Chop Chop service enables customers to order up to 25 items via an IOS or Android app, and have them delivered by bicycle or moped within one hour, for a flat fee of £4.99. The service is available seven days a week.

Clodagh Moriarty, Director of Online at Sainsbury’s, commented: “We’re delighted the trial of our Chop Chop delivery service in Wandsworth and Pimlico has proven to be such a success. Our ambition is to help our customers live well for less and saving them time by offering one-hour delivery is one way we’re doing just that.

“We were the first UK supermarket to introduce one-hour delivery last year and this roll-out will give us the largest reach to shoppers across London. It’s an exciting time for our customers and we hope to see continued success of Chop Chop within these new boroughs.”

On a less positive note, the supermarket chain also said yesterday that it will be cutting up to 2,000 jobs as part of its plan to reduce costs.