Canada Post makes direct mail easier for small businesses
Canada Post has launched a new online tool that will allow small businesses to create and run a direct marketing campaign through a single application.
Read MoreTag: Direct Marketing
What exactly is being “Delivered by Royal Mail”?
Marketing expert Peter Frings argues that Royal Mail is not looking at the big picture in requiring its “Delivered by” brand on direct mail.
Read MoreDeutsche Post launches cloud-based CRM service for small businesses
Deutsche Post has teamed up with Microsoft to allow small and medium-sized businesses in Germany to manage their customer relationships in a “cloud computing” platform connected to the mail.
Read MoreLorton Data offers easier address lists via clickable map tool
Minnesota-based Lorton Data is aiming to make it easier for marketers to make use of the mail, with an expanded and improved address list service. The new offering, called A-Qua Lists, is accessed instantly from the internet...
Read MoreNexo Correo adds creative touch to direct mail offering
Argentinean postal company Nexo Correo has assembled a special team of visual communications experts within its marketing department to help customers with design and creative aspects of direct marketing campaigns.
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