New study finds significant growth in cross border e-commerce
A new global study by consumer research company Nielsen found that 57% of online respondents had made an online purchase in the past six months from an overseas online retailer.
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Nielsen Online reveals most popular internet retailers
New research shows which retailers were the most popular during the fourth quarter of 2008 and how they and the key online retail sectors fared compared to Christmas 2007.
Read Moree-male order: Buying clothes on the net is no longer just for girls
Internet shopping might always have suited the reluctant male shopper – he could stay seated, beer in one hand, keyboard at the other, and shop from the comfort of his armchair at any time of day or night. However, it is only recently that men have outpaced women in their use of online shopping.
Internet shopping might always have suited the reluctant male shopper – he could stay seated, beer in one hand, keyboard at the other, and shop from the comfort of his armchair at any time of day or night. However, it is only recently that men have outpaced women in their use of online shopping.
A survey by management consultants Accenture suggests that most men (56 per cent) today prefer shopping online to the high street, and now premium fashion sites are responding.
“Shopping for fashion online is a new experience for many men – they have to be educated to convert to it and, unlike women, the media hasn’t been busy bombarding them with ‘the new look’ on a weekly basis,” says Ali Khan, founder of menalamode.com, a site set up as a men’s alternative to net-a-porter.com. “Lots of retailers have been reluctant to cater online to the male fashion customer when women have been so ready to buy online. But it’s changing.”
Certainly, internet fashion retail is booming, with, according to market researchers Nielsen, 36 per cent of consumers with internet access having bought clothes, footwear or accessories online in the last quarter of 2007, almost double the figure two years ago. That suggests fashion is second only to books as the most popular internet purchase.
Read MoreOver 875 Million Consumers Have Shopped Online – the Number of Internet Shoppers up 40pct in Two Years
More than 85 percent of the world’s online population has used the Internet to make a purchase — increasing the market for online shopping by 40 percent in the past two years — according to the latest Nielsen Global Online Survey on Internet shopping habits. Globally, more than half of Internet users have made at least one purchase online in the past month, according to Nielsen.
Among Internet users, the highest percentage shopping online is found in South Korea, where 99 percent of those with Internet access have used it to shop, followed by the UK (97pct), Germany (97pct), Japan (97pct) with the U.S. eighth, at 94 percent. Additionally, in South Korea, 79 percent of these Internet users have shopped in the past month, followed by the UK (76pct) and Switzerland (67pct) with the U.S. at 57 percent.
Globally, the most popular and purchased items over the Internet are Books (41pct purchased in the past three months), Clothing/Accessories/Shoes (36pct), Videos / DVDs / Games (24pct), Airline Tickets (24pct) and Electronic Equipment (23pct).
Credit cards are by far the most common method of payment for online purchases — 60 percent of global online consumers used their credit card for a recent online purchase, while one in four online consumers chose PayPal. Of those paying with a credit card, more than half (53pct) used Visa.
According to Nielsen, online shoppers tend to stick to the shopping sites they are familiar with, with 60 percent saying they buy mostly from the same site. “This shows the importance of capturing the tens of millions of new online shoppers as they make their first purchases on the Internet. If shopping sites can capture them early, and create a positive shopping experience, they will likely capture their loyalty and their money,” said Paul.
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