Regulators were wrong to approve a major new direct mail contract for the US Postal Service, and the ruling is likely to be overturned by the courts, a key advisor said yesterday.
Read MoreThe US newspaper industry has taken to the law courts in an attempt to block a key US Postal Service direct mail contract, which was approved by regulators last week.
Read MoreUS regulators have given the green light to a controversial mail contract for one of the US Postal Service’s largest customers, direct marketing giant Valassis.
Read MoreUS postal regulators have noted “substantial” opposition to a $107m mailing contract proposed between the US Postal Service and one of its largest direct mail customers.
Read MoreThe National Center for Missing & Exploited Children (NCMEC), the United States Postal Service (USPS) and ADVO announced changes to the “Have You Seen Me?” mail program. Beginning May 14, photos of America’s missing children will be larger, in full color and prominently featured on page four of ADVO’s ShopWise mail circular. Previously, the photos were smaller and printed in black and white on a detached address label, familiar to most Americans as the white Missing Child Card they receive in the mail.
As a direct result of leads generated by the “Have You Seen Me?” program, 144 missing children to date have been safely recovered. According to NCMEC, photos are the number one tool parents and law enforcement officials have in their search for missing children. By featuring recent or age-progressed photos of missing children and their alleged abductors, the program empowers the American public to help safely recover missing children.
“ADVO has the power to reach 114 million American homes every month. Our expansive reach is why this public service program works. After more than 20 years of success, we’re excited to see this program evolve,” said Rob Mason, ADVO President. “These enhanced photos provide even more hope that these children will be found and reunited with their families.”
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