New research has found that 9 in 10 British people send Christmas cards and of those, 62pct still sends them by post. Furthermore, the research commissioned by new online postal greeting card service Greetz shows that over three quarters of people (77pct) actually prefers to receive real cards sent in the post.
In addition, the average person is likely to send around 37 Christmas cards a year, equating to an approximate annual spend of GBP 18.58,(1) excluding postage stamps. Greetz calculates that, with a UK average life expectancy of 79, Christmas cards alone will cost Adult Britons an average of GBP 1,133 each in their lifetime.
Interestingly, there was a disparity in the results according to the age of the respondent. For example, the over 55s were more than twice as likely to send Christmas cards of a religious nature than the 18-24 year olds. Amongst the younger group, a massive 82pct said that they usually buy modern Christmas cards depicting the likes of Father Christmas and reindeers rather than religious images.
The older age group is also the most likely group to send over 100 cards and to spend over GBP 100 on buying Christmas cards. Geographically, the Scots are the biggest British senders and spenders with 8pct responding that they would usually buy over 100 cards for the festive season.
The most popular time to send cards was about two weeks before Christmas (67pct) but as many as 13pct admitted that they leave it to the last week before Christmas or right up until Christmas Eve – before posting their cards. Again, there was a difference between the ages with the younger age groups most likely to leave it to the last minute.Read More