Photo Messaging Replacing Postcard for U.S. Vacationers

Among age groups, the heaviest users of photo messaging in Europe are people 55 years old and older, according to a ComScore survey.

Photo messaging has risen 60 pct in the United States over the last year, as the camera phone for many vacationers replaces the postcard once sent to friends and family, a market research firm said Tuesday.

Latecomers to sending photos by mobile phones, Americans are expected to reach even higher photo-messaging rates in July and August, given that the two months have surpassed the average rate for the last three years.

Photo-messaging growth in the U.S. is seen among all age groups, ComScore said. The fastest growing segments are teens and people older than 35. About two in three American owns a camera phone.

In Europe, where photo messaging got an earlier start than in the U.S., the rate of use is up 16 pct over the last year. Europeans send photos by phone during the summer months only slightly more than average. The spike is typically in December, when families share Christmas holiday festivities over newly acquired phones. A similar phenomenon is also seen in the United States.

Among age groups, the heaviest users of photo messaging in Europe are people 55 years old and older. More than three in four Europeans have a camera phone. “Camera phones are in the hands of the majority of mobile phone users and are increasingly a part of the fabric of peoples’ lives,” Donovan said.

Among age groups, the heaviest users of photo messaging in Europe are people 55 years old and older, according to a ComScore survey.

Photo messaging has risen 60 pct in the United States over the last year, as the camera phone for many vacationers replaces the postcard once sent to friends and family, a market research firm said Tuesday.

Latecomers to sending photos by mobile phones, Americans are expected to reach even higher photo-messaging rates in July and August, given that the two months have surpassed the average rate for the last three years.

“The camera phone could replace the postcard as the preferred mode to say ‘wish you were here,’ as even parents and grandparents are snapping and sending photos from their mobile devices,” Mark Donovan, senior VP of ComScore mobile products, said in a statement.

Photo-messaging growth in the U.S. is seen among all age groups, ComScore said. The fastest growing segments are teens and people older than 35. About two in three American owns a camera phone.

In Europe, where photo messaging got an earlier start than in the U.S., the rate of use is up 16 pct over the last year. Europeans send photos by phone during the summer months only slightly more than average. The spike is typically in December, when families share Christmas holiday festivities over newly acquired phones. A similar phenomenon is also seen in the United States.

Among age groups, the heaviest users of photo messaging in Europe are people 55 years old and older. More than three in four Europeans have a camera phone. “Camera phones are in the hands of the majority of mobile phone users and are increasingly a part of the fabric of peoples’ lives,” Donovan said.

Relevant Directory Listings

Listing image

RouteSmart Technologies

RouteSmart Technologies helps the largest postal and home delivery organizations around the world build intelligent route plans for more efficient last-mile operations. No matter the size of your business, our proven solutions allow you to decrease planning time, create balanced and efficient delivery routes, lower […]

Find out more

Other Directory Listings

Advertisement

Advertisement

Advertisement

P&P Poll

Loading

What’s the future of the postal USO?

Thank you for voting
You have already voted on this poll!
Please select an option!



MER Magazine


The Mail & Express Review (MER) Magazine is our quarterly print publication. Packed with original content and thought-provoking features, MER is a must-read for those who want the inside track on the industry.

 

News Archive

Pin It on Pinterest

Share This