The Direct Marketing Association expressed concern yesterday over the decision by the Mailers Council to call for a presidential commission to study changes to the U.S. Postal Service.
In a letter to President Bush sent yesterday, Mailers Council executive director Bob McLean called on the White House to create a commission on postal reform to evaluate the USPS.
ANY MARKETER WORTH HIS or her salt knows that direct marketing (DM) is one of the most cost effective ways to spend their budget. With the deregulation of the postal market, the case for DM, and in particular direct mail, is set to get even more persuasive.
The move, announced by the Postal Services Commission (Postcomm) in January this year, aims to reduce Consignia’s monopoly in the UK postal market. Final details of the changes are due to be made public this month, although Consignia is currently lobbying hard for the proposed changes to be postponed.
Deustsche Post in co-operation with the German Institut fur Marketing, has founded the Centre for Interactive Marketing and Media Management, in Munster, Germany.
The research centre will promote research and education in interactive marketing and media management, with particular emphasis on direct marketing.
Judging by the latest research there’s no room for industry complacency about the rest!ience of direct marketing in the face of a recession. New figures from media spend monitor AC Nielsen NlIS reveal there has been a fall in spend by the top 10 companies year on year to May 2001 of £50 million
Despite direct mail spend last year show inga healthy rise of 1 per cent on 1998/1999, figures from June 2000 to May 2001 show a year on year fall ofjust under 10 per cent in spend. from £1.4 billion to £1.27 billion.
The Direct Marketing Association has issued the call for entries for this year’s Royal Mail/DMA Awards, which takes place in December
Read More
Post & Parcel Magazine is our print publication, released 3 times a year. Packed with original content and thought-provoking features, Post & Parcel Magazine is a must-read for those who want the inside track on the industry.
