Should DM still be missing its mark?
As direct mailers waste pounds 100m a year on old data, Louella Miles asks why data cleansing isn’t more common?
Read MoreAs direct mailers waste pounds 100m a year on old data, Louella Miles asks why data cleansing isn’t more common?
Read MoreIncreased holding from 49 to 80% to strengthen operations within value added mail services
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