SP eCommerce partners with Timberland for e-commerce store

Timberland has partnered with Singapore Post’s (SingPost) SP eCommerce to launch its first official e-commerce store, shop.timberland.com.sg, in Southeast Asia. The Timberland online store went live this month.

The Timberland online store leverages SP eCommerce’s enterprise technology stack, providing a secure e-commerce front-end based on Magento Enterprise.

Fulfilment of online orders will also be handled across Singapore through SingPost’s last-mile distribution network.

“eCommerce is a natural next step for Timberland,” said Daisy Tan, General Manager for VF Corporation, Singapore and Malaysia, the company that owns Timberland. “The possibilities for delivering convenience and boosting our brand presence are enormous.”