Dutch TPG’s reputation strongly improved
TPG’s reputation in the Netherlands has greatly improved, according to the results of the annual Reputation Quotient (RQ) survey.
The RQ survey, undertaken by the American Reputation Institute in cooperation with the Corporate Communication Centre of the Rotterdam Erasmus University and Harris Interactive, measures the reputation of the 25 best-known companies in the Netherlands based on an international standard.
TPG scored an RQ of 71.17 in 2003, compared to 64.0 in the preceding year, causing a jump in ranking from 26th place to fifth position. For the second consecutive year, Heineken was the Dutch company with the best reputation.
According to the survey, the Top 5 companies are Heineken with an RQ of 79.09, Ikea (76.89), Sony (75.05), Unilever (73.42), and TPG (71.17).
