DHL teams up with Miami Dolphins and Pro Player Stadium in major new partnership

DHL, the world’s leading express delivery and logistics company, today announced a two-year partnership with the Miami Dolphins and Pro Player Stadium that will extend through the completion of the 2005 football season. The partnership positions DHL as a major sponsor of both the team and the stadium, and features a series of initiatives and projects that will enhance the synergy between all three South Florida organizations.
The new partnership makes DHL “The Official Express Delivery Provider of the Miami Dolphins and Pro Player Stadium,” providing exclusivity in that category and allowing DHL use of the team and stadium trademarks. The agreement will begin with the rollout of comprehensive stadium signage, along with various hospitality benefits and joint-marketing initiatives. DHL also plans to partner with the Dolphins on a number of community-focused programs that will reinforce the company’s expanding role in, and commitment to, the South Florida region.
John Fellows, chief executive officer of DHL Holdings (USA), Inc., said “The Miami Dolphins is the perfect team for DHL to partner with as we seek to heighten awareness of the DHL brand. Like DHL, the Dolphins are a team with real competitive spirit and a determination to be the best. Our decision to partner with them will enable us to reach tens of millions of households during nationally televised home and away games, as well as reach out directly to DHL customers, employees and the local South Florida community.”
Fellows continued, “This partnership also demonstrates our commitment to South Florida, which we recently announced will be the home of DHL’s headquarters for North and South America. We look forward to expanding our role as a good corporate citizen and an integral member of this vibrant community.”
Wayne Huizenga, owner of the Miami Dolphins and Pro Player Stadium, said, “We’re extremely pleased to partner with such a respected company as DHL. They are building a strong presence here, and their commitment to the South Florida community parallels our own. Dolphin fans will benefit from this new relationship, and it will also help us continue to maintain Pro Player Stadium as a state-of-the-art facility.”
The wide-ranging agreement will include extensive and highly-visible DHL signage at the Dolphins’ stadium, including exterior signage on the main East and West scoreboards, as well as logo displays on gate entrances to the stadium, parking gate entrances and at the Dolphins training facility in Davie, Florida. The agreement also provides DHL with an in-game JumboTron presence that will include interactive fan features. Other key elements include DHL involvement in the Dolphins’ broadcast entities, such as FINS-TV and The Dave Wannstedt Show, and a presence in club publication and Internet projects.
The new partnership between DHL and the Miami Dolphins is the latest component of DHL’s emerging sports marketing program. The program, part of an ongoing nationwide brand awareness and marketing campaign to raise DHL’s profile in the U.S., will align the company with some of America’s most iconic sports teams and events.