Deutsche Post Eur150m media spend up for review
German company Deutsche Post World Net, owner of Deutsche Post, Postbank and DHL, is reviewing its national and international EUR150m (GBP99.2m) media planning and buying accounts, currently split between Mediaedge:cia and Carat.
The incumbents will repitch for business along with Starcom MediaVest, Initiative Media and Mediaplus. The decision will be made this autumn from the company’s German headquarters.
To select a suitable agency, Deutsche Post has undertaken extensive market research. The new account will include all outlays for television, print and online media advertising for all of Deutsche Post’s affiliated brands – Deutsche Post, DHL and Postbank.
Last year, Deutsche Post launched a GBP90m campaign called “More Power” to promote its DHL brand. The ads were created by Berlin-based agency Jung von Matt and were adapted for international markets by Ogilvy & Mather.
