DM focus for TNT’s UK bulk mail service
TNT Mail has used this week’s official launch of its bulk mailing delivery service to target direct mail firms.
“With innovative systems, an enterprising approach and competitive pricing, we are setting new standards in the postal services sector,” said chief executive Nick Wells.
The firm has two methods of delivery, a two-day business service, which offers 100pct nationwide coverage for items up to 60g and a five-day option for items from 60g to 2kg, which are delivered by Express Dairies to 20pct of UK households.
At present the two-day service involves the firm collecting, trunking and then sorting and delivering to Royal Mail sorting offices for “final mile” delivery.
The firm’s business offering is a rival to Royal Mail’s second class post, delivering 95pct of its items within two days, a day faster than the Royal Mail’s service.
“But probably the key factor for our clients is that we can also do it up to 10pct cheaper,” said TNT Mail head of marketing and communications Simon Dolph.
Launched last summer, TNT Mail hopes to have its own delivery network within three years. Last week the firm announced five new customers, including Sky and Caudwell Communications, to bring its roster to 25, for whom it expects to deliver over 200m items in 2005.
