Eurora enters the US market

Eurora Solutions, a provider of leading artificial intelligence machine learning backed cross-border e-commerce compliance platform, announces the appointment of Chris Lentjes as the CEO of the Company’s US operations and the opening of its US headquarters in Miami.

Chris brings over 20 years of digital and physical e-commerce logistics experience, having worked in senior roles at Pitney Bowes and DHL.

Most recently, Chris served as Vice President of Product Management, Delivery & Returns for Pitney Bowes Global e-commerce division and was responsible for developing strategy and delivering transportation and technology solutions for retailers, marketplaces, webshops and partners. Before joining Pitney Bowes, Chris spent 14 years at DHL, the international logistics and e-commerce giant. In his role as the Director of Product Management at the company’s e-commerce arm, Chris focused on simplifying and innovating international B2C e-commerce for retailers, partners and platforms between the USA and the rest of the world.

The appointment of Chris as CEO of Eurora‘s US operations follows the Company’s successful US$40 million Series A funding round, which closed in April 2022. As announced by the Company at the time, the funds will be used for product development, potential add-on acquisitions and geographical expansion in the UK, the Middle East and the US, where further rapid and high growth in the sector is expected – having almost tripled in the past decade, global parcel shipping volumes are expected to reach over 260 billion parcels delivered by 2026.

Among Chris’ first tasks as CEO of Eurora‘s US operations will be the establishment of a central US office in Miami as well as the building of a best-in-class expert team to drive the roll-out of the Company’s proprietary AI/ML-based platform, which automates tax, compliance and customs services.

As part of Eurora‘s expansion plans and in addition to establishing a central US office in Miami, Eurora is looking to open a Scientific Research & Innovation Center in Tartu, Estonia, as well as an Engineering Hub in Dubai and a Central UK office in London. All of the above openings are expected to occur in H2 2022. The Company also plans to expand to Canada in the near future.

Marko Lastik, the founder and Group CEO of Eurora, said: “It is a mark of how far Eurora has come that we are in a position to welcome an executive of Chris’ calibre to the team. Chris has spent more than 20 years at the very forefront of the e-commerce industry; during this time, he has held senior positions with market-leading companies.

“We already have a proprietary e-commerce platform proven to deliver efficiencies and lower costs for merchants. Following Chris’ appointment, we have an e-commerce and transportation specialist to lead our drive into the huge US market, where Eurora shall target rapid expansion, particularly as increased regulatory pressure has resulted in severe setbacks and spiraling delays. Eurora offers a cutting-edge and cost-effective solution, and I look forward to working with Chris as we look to deliver this to the US market.”