RedRoller, Inc. Chooses Internap to Launch On-Demand Shipping Solution; Performance IP(TM) Service Provides 100% Uptime; Optimizes First Free Price-Comparison Shipping Site
Internap Network Services Corporation, a leading provider of performance-based routing solutions over the Internet, has been selected as the exclusive provider of Internet connectivity services for RedRoller.com, a free, Web-based shipping solution that lets users compare shipping carrier services and real-time prices to ship packages anywhere in the U.S. RedRoller customers, which include small businesses, e-retailers, catalog companies and consumers, can ship packages on-demand using a number of leading carriers including the U.S. Postal Service, DHL and FedEx, among others. RedRoller, Inc. chose the Internap(R) Performance IP(TM) service for optimized network connectivity to support its new service that launched in June 2006.
The Internap intelligent route control technology, a proprietary component of the Internap Performance IP service, identifies the best path across up to 8 of the leading Tier 1 Network Service Providers (NSPs) to optimize access to RedRoller's website and avoid congestion points on the Internet. As a result, RedRoller's customers get a fast, reliable online experience when they log on to the RedRoller.com website. This technology minimizes latency and packet loss, which often results in slow page loads, error messages and timeouts. RedRoller is also supported 24x7x365 by the Internap team of certified network engineers who monitor and proactively manage their Internet connectivity.
"We built RedRoller.com from the ground up using the best, most sophisticated technology available to provide our users with an unbeatable on-demand shipping resource," said Jason Ordway, chief information officer of RedRoller, Inc. "The Internap intelligent IP service delivers 100% availability and high performance, which are vital to provide our customers with a superior online experience. Internap helps RedRoller leverage the power of the Internet to add new life to a traditional service."
A certified e-Bay application, RedRoller's shipping platform is designed to save time and money for small businesses and consumers, and requires no additional software. The site touts integrated user features such as the ability to import address books, locate drop-off centers, track shipments with multiple carriers and can automatically import expenses into a company ledger.
Internap plays a critical role in RedRoller's ability to deliver a positive end-to-end shipping experience and overcome the de-facto standard of "best efforts" routing across the Internet. Performance issues such as slow upload times, extended order processing and site downtime can lead to missed sales opportunities or the inability to meet advertiser click-thru rates. In addition to affecting customer satisfaction levels, site performance is also tied to brand image. According to a recent study by Boston Consulting, nearly 30% of users do not return to a site if they encounter poor or non-existent performance. Harris Interactive also reported that 34% of users would turn to a competitor if they experienced problems completing a transaction.
"Innovative companies with dynamic e-commerce applications, like RedRoller, continue to turn to Internap to optimize network performance," said David Abrahamson, vice president of sales, Internap. "Throughout the customer experience, when performance and availability is critical, Internap is pleased to help RedRoller deliver on its promise of providing 'the best way to ship'."
About RedRoller, Inc.
RedRoller, Inc. has created the first and only free Web-based, on-demand shipping solution that saves time and money for sending packages anywhere in the U.S. by comparing the service options of multiple carriers. With a few clicks of a mouse, anyone can use RedRoller.com to view side-by-side comparisons of major national and regional carriers, make the choice that is best for them based on price and delivery options, and complete the transaction quickly and easily. Carriers on RedRoller.com include the U.S. Postal Service, DHL, FedEx, Eastern Connection and Overnite Express. The service is free to the more than 7.9 million small businesses in the U.S. and can save them as much as 25 to 50 percent on annual shipping costs. RedRoller.com is fully integrated with eBay and is an eBay Compatible Application, offering RedRoller technology directly to eBay Power Sellers to automate their shipping process. RedRoller, Inc. is based in Norwalk, Conn. and is privately funded. For more information, please visit http://www.redroller.com.
About Internap
Internap is a market leader of intelligent route control solutions that bring reliability, performance and security to the Internet. The company's patented and patent-pending technologies address the inherent weaknesses of the Internet, enabling enterprises to take full advantage of the benefits of deploying business-critical applications such as e-commerce, Voice-over-IP (VoIP), video-conferencing and streaming audio/video across the Internet. Through a portfolio of high-performance IP and WAN optimization solutions, customers can bypass congestion points, overcome routing inefficiencies and optimize performance of their applications. Internap solutions are backed by an industry-leading performance guarantee that covers the Internet as opposed to just one network. These offerings include: network- and premise-based route optimization solutions, colocation, VPN, content distribution and managed security services.
Internap currently serves more than 2,100 customers, including Fortune 1000 and mid-tier enterprises in the financial services, government, travel/hospitality, manufacturing, media/entertainment, technology and retail industries. The company provides services throughout North America, Europe, Asia and Australia. For more information, please visit the company website at www.internap.com.
Internap, and Performance IP are trademarks of Internap. All other trademarks and brands are the property of their respective owners
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