Austrian Post: in a challenging environment, we were not only able to gain market share, but also further increase parcel volumes
The current INDUSTRY RADAR of BRANCHENRADAR.com Marktanalyse GmbH confirms that Austrian Post is gaining market share in the parcel sector.
Driven by a growing willingness to consume due to declining inflation and increased orders from Austrians in Asia, Austrian Post’s parcel volume in Austria increased by a total of ten percent in 2023. This means that Austrian Post is not only growing faster than the market, but is also one of only two providers to record significant parcel growth last year.
Overall, the number of parcels transported in Austria rose from just under 348 million to 368 million parcels compared to the previous year, of which 200 million were by Austrian Post. With a market share of more than 54 percent, Austrian Post continues to be the clear market leader in the parcel business. “The INDUSTRY RADAR analysis is a double award for Austrian Post. In a challenging environment, we were not only able to gain market share, but also to further increase the parcel volumes entrusted to us. We owe this to the trust of our shipping customers, whose business we support not only with fast transit times and a high first-time delivery rate, but also with parcel delivery that is becoming greener and lower-emission in leaps and bounds,” says Sonja Aboulez, Head of the Parcel Austria Business Unit, Austrian Post. PARCELS TO PRIVATE CUSTOMERS (B2C/C2C) Austrian Post is developing dynamically and, despite fierce competition, was once again able to increase its market share to around 63 percent. As a result, it remains the clear market leader in this segment. PARCELS BETWEEN BUSINESS CUSTOMERS (B2B) In 2023, there was a moderate decline in the parcel market in the area of parcels between business customers. Nevertheless, Austrian Post holds a market share of just under 30 percent here and was one of only two providers to show significant growth here as well.