UKP Worldwide to simplify access to e-commerce markets for online shops in the EU and the UK

MS Direct and UKP Worldwide (UKPW) are intensifying their long-standing partnership and establishing a joint venture. The company, called ‘Unwind – Bridging borders, simplifying returns’, will simplify access to the respective e-commerce markets for online shops in the EU and the UK and make them more customer-friendly with its returns, customs clearance and shipping services.

The joint venture, based in the United Kingdom, combines the extensive expertise of MS Direct and UKP Worldwide in the areas of returns management, customs clearance, duty reclaim and shipping solutions. Both MS Direct and UKPW have years of experience in cross-border e-commerce, serving top international brands and retailers.

The solution from UKPW and MS Direct supports holistic entry into the UK. The goal of the merger is to offer an outstanding customer experience by removing any barriers for the end customer and shortening delivery times. Additionally, the returns process is relocated to the location of customs clearance, which is logistically sensible as the goods do not travel unnecessary distances. With the joint venture, online shops also benefit from a single point of contact and a modular service structure.

Key Facts & Benefits for Online Shops:

• One-stop service: a service for customs, returns, and duty reclaim for the British market
• Excellent customer experience: fast delivery times and local returns process
• High returns expertise from the Swiss market by MS Direct
• Perfect Match: UKPW – an established player in the British e-commerce market
• Ideal location: consolidation of returns near the parcel hubs

Peter Egger, VP Growth, MS Direct commented: “With Brexit, complex tax and customs regulations have led to increased uncertainty and barriers in cross-border trade in the UK, which are still palpable. Our mission is not only to overcome these hurdles but also to actively support online shops in fully exploiting their market potential in Europe’s largest e-commerce market. Thanks to optimised delivery times and automated processes, customers do not feel the trade barriers when shopping online.”

Guy Cliffe, Sales Director, UKP Worldwide added: “We are extraordinarily pleased about the establishment of the joint venture with MS Direct. This step is not only the solidification of a partnership that has grown over the years, but also the merger of two companies that can perfectly bring their respective strengths to provide a seamless, transparent, and effective solution for e-commerce between the UK and the EU.”