UK Royal Mail selects six groups for GBP 1.3m 'tactical' design work

Royal Mail has appointed six consultancies from more than 200 applications to create its E2m (GBP 1.3m) ‘tactical’ design roster, which is due to run for up to four years.

The successful consultancies – Home, Meteorite, Open Agency, Rufus Leonard, Start Creative and True North – were selected from a final shortlist of about ten groups and will be responsible for all of Royal Mail’s internal and external ‘tactical design projects’, says Andrew Hammond, head of campaigns for Royal Mail. The projects will have a budget between E1.5m and E2m (GBP 1.0m-GBP 1.3m).
According to Hammond, Wolff Olins’ contract is not up for review ‘in the near future’.

Royal Mail tactical design roster

* Comprises: Home, Meteorite, Open Agency, Rufus Leonard, Start Creative and True North

* Runs for an initial three years, possible extension to four

* Covers all internal and external communications for Royal Mail

* Wolff Olins retained as lead branding consultancy