DHL E-Commerce: Online shopping behaviours are changing rapidly

DHL eCommerce has revealed social commerce, sustainability and reliability of delivery services as key trends shaping the Asia Pacific e-commerce landscape and purchasing behaviour of the region’s consumers, according to its global DHL eCommerce 2024 Online Shopper Trends Report.

These insights, derived from the first two chapters, “E-commerce Trends” and “Online Purchasing Behavior“, show that Asia Pacific online shoppers are leading the way in social media shopping – a phenomenon also observed in other regions. Sustainability and the environmental impact of their online purchases are at the same time a concern for these buyers, and is a crucial factor when making purchase decisions. With consumers in Asia Pacific spending substantial amounts of time on online shopping, their expectations of delivery providers are high.

The survey, of which respondents come from key markets including Australia, China, India, Malaysia, and Thailand, aims to empower e-commerce businesses targeting the fast-growing Asia-Pacific market by providing them with a comprehensive understanding of the region’s unique consumer preferences and behaviours.

“Online shopping behaviors are changing rapidly, driven by the rise of social commerce, conscious consumerism, and increased consumer spending. These present both opportunities and challenges for e-commerce businesses looking to penetrate and thrive in a dynamic Asia-Pacific market,” said Pablo Ciano, Chief Executive Officer at DHL eCommerce. “With the region’s e-commerce market expected to reach over $3 trillion by 2028, businesses must tailor their strategies to target and engage online buyers, who have a plethora of shopping platform alternatives. This also means voluntarily offering information on carbon emissions and providing reliable delivery options to differentiate from competitors.”