Amazon: Our programme eliminates many of the traditional barriers to international expansion

Amazon has announced the launch of its  Export Central tool, which allows sellers who are a part of Merchant Fulfilled Network (MFN) to expand their reach internationally to customers in 39 countries in Europe.

The Export Central tool is part of a wider free-to-use European Export Programme that enables Amazon sellers to export from six stores: the UK, France, Germany, Italy, Spain, and the Netherlands*. The European Export Programme allows Amazon sellers to reach millions of customers in countries where there is no Amazon store, including destinations such as Austria, Portugal, and Greece, without the need to duplicate listings or register new accounts.

The European Export Programme drives traffic and conversions to existing seller listings, offering growth opportunities, and is available to all sellers regardless of whether they use Fulfilment By Amazon (FBA) or are part of Merchant Fulfilled Network (MFN).

Xavier Flamand, Amazon’s VP of Seller Services, Europe, said: “We are always looking at ways to support our selling partners to grow their business and Export Central is a game-changer for Amazon sellers looking to expand their businesses across borders, especially in countries where Amazon does not operate a store. Sellers can now seamlessly list and ship their products across Europe with ease. Our programme eliminates many of the traditional barriers to international expansion, allowing entrepreneurs to focus on what they do best – creating and selling amazing products. At Amazon, we’re committed to empowering small and medium-sized businesses by providing them with powerful tools and services to reach customers globally.”