Key appointment for bpost to help develop and strengthen strategic partnerships
Jeroen Magnus has joined bpostgroup as B2B Business Director, reporting to Christel Dendas, Chief Commercial Officer (CCO) of bpostgroup. This strategic appointment further strengthens the company’s commercial drive in the market and marks an important step in the development of its B2B activities.
As B2B Business Director, Jeroen reports to Christel Dendas, Chief Commercial Officer (CCO) of bpostgroup. In his role, he will contribute to the development of tailored solutions for business clients. His mission: simplify logistics journeys, offer innovative services and solutions. In close collaboration with the sales and operational teams, he supports bpostgroup’s partners and clients in their growth. Jeroen Magnus brings solid B2B experience in the logistics sector, notably gained at bol, where he held the positions of Director of Partner Propositions & Strategy and Director of Logistic Services.
”Jeroen is joining at a key moment in bpostgroup’s transformation. His broad experience in the logistics sector and business transformation, combined with his deep understanding of B2B dynamics, will be valuable assets for developing and strengthening our strategic partnerships,” says Christel Dendas, CCO.
The B2B market represents a major growth opportunity for bpostgroup in the coming years, fully aligned with the group’s ambition to innovate, put the customer at the center, and offer high-quality services.
With the acquisition of Staci in 2024, bpostgroup has strengthened its B2B fulfilment expertise and is now expanding its last mile capabilities for professional customers. The group is developing end-to-end, tailor-made logistics solutions to meet companies’ specific needs: store replenishment, delivery to on-site technicians, supply chain optimisation, and support for B2B e-commerce logistics.
Pilot projects, such as the nighttime delivery of technical equipment to technicians, are already underway to fine-tune these new solutions and better meet customer expectations. The partnership with Bel&Bo is another illustration: bpost now handles not only the delivery of online orders to customers but also the transport of clothing between stores and the central warehouse, ensuring seamless stock management and optimal flexibility, even during seasonal peaks.
