Austrian Post launches its new branding
Austrian Post is positioning itself as a modern, future-oriented and reliable partner in everyday life. Under the slogan “Always there when you need us”, it shows itself not only as a delivery person, but also as an innovative primary care provider that combines proximity, trust and progress.
As a basic supplier that combines three central areas of logistics, banking and telecommunications, Austrian Post is a loyal companion in people’s everyday lives. The campaign relies on strong visual elements and a diverse media mix – from impressive motifs on two Warda Walls to the striking appearance at the Tower of the South-East Tangent.
At the heart of the new brand attitude is a clear promise: Austrian Post is there – anywhere in the country, ready at any time. But it does not impose itself. Because not everyone needs it every day. But when she is needed, she is reliably there – with a strong sense of security and trust. This “being there” is reflected in many facets: from classic delivery to modern financial services from bank99 and digital services to innovative communication solutions. Always close, reliable, contemporary – for people in the city as well as in the countryside. In a world full of change and uncertainty, Austrian Post offers something rare: stability that can be relied upon.
Manuela Bruck, Head of Corporate Communications and Customer Relations, Österreichische Post AG: “As Austrian Post, we are always there when we are needed. Not loud, not intrusive, but reliable, present and ready. Because real closeness is shown when you are there at the right moment. And it is precisely this promise that we want to make visible throughout the country with our new campaign.”
The creative guiding principle brings the brand promise to life – approachable, emotional and visually powerful. In a series of authentic stories, she shows how people are there for each other in a wide variety of moments – sometimes quiet and everyday, sometimes big and moving. What unites them all: trust, reliability and genuine proximity. Each of these stories culminates in a clear message that sums up Austrian Post’s self-image: “Always there when you need us.”
René Pichler, Creative Director Team VIOLET: “Our goal was to translate Austrian Post’s brand promise into a visual language that is touching, positive and clear at the same time. With being there for each other as a campaign principle, we are showing how important this is for all of us right now – and that Austrian Post carries this attitude into society every day.”
