JD.com Sets New Singles’ Day Record
JD.com announces it has set a new record for sales during the 11.11 Grand Promotion (Singles’ Day). As of 11:59 PM (UTC+8) on November 11, the number of customers making a purchase during the grand promotion increased by 40% year-on-year and order volume increased by nearly 60%.
Leveraging a robust supply chain, JD.com continues to deliver high-quality products at more affordable prices to customers, achiveing strong growth in both core categories and innovative businesses. Thanks to the application of automation and AI technology in logistics, 95% of retail orders are fulfilled within 24 hours, and customers in nearly 100 cities across China can enjoy real-time, up-to-the-minute delivery.
Some highlights include (YoY):
Further enhanced operational efficiency and innovative service experiences for core categories
- Home appliances and home living business saw robust growth, sales of over 2,000 brands increased by 100%; Sales of flagship new products drive a 150% year-on-year increase; Integrated delivery and installation orders surged by more than 90%.
- AI-powered electronics experienced explosive growth, as AI tablets achieved a 200% year-on-year sales increase, and AI glasses, speakers, and home storage devices all recorded growth of over 100%.
Innovative Businesses Show Strong Growth in First Singles’ Day
- JD Food Delivery onboarded over 2 million quality restaurants, with daily orders from the top 300 brands surging 13 times compared to the service’s launch month.
Driving omnichannel growth through innovative retail formats
- 7FRESH Supermarket’s online orders increased 180% year-on-year.
- JD Global Sales expanded direct mail to 36 countries, with sales and orders in markets like Japan, Korea, Singapore, Malaysia, Thailand, and Australia doubling year-on-year.

