AUSTRIAN POST PRESENTS ITS NEW MOBILE PHONE BRAND “YELLLOW”
In April 2026, Austrian Post will launch its own mobile service as a provider in the A1 network. Shortly before the turn of the year, it is now presenting the name and positioning of its new mobile communications brand: YELLLOW is simple, flexible and reliable – in this way, the brand combines the digital world with the proximity and service quality of Austrian Post.
The logo of Austrian Post’s new mobile communications brand with the three “l” in its name is based on the reception bars on mobile phone displays and, along with Post and bank99, fits into the yellow brand universe of the basic supplier. YELLLOW is the new and uncomplicated “Hello, we are here for you!” in the world of Austrian telecommunications.
Walter Oblin, CEO of Österreichische Post AG: “YELLLOW fulfils a central wish of Austrians and at the same time provides a unique selling point with which we stand out in the domestic mobile communications market: personal advice in combination with attractive prices. From April 2026, we will therefore be offering an attractive mobile and internet offer in around 1,700 post offices and postal partners, without complicated contracts, but with the service that our customers expect from us. In this way, we are sending a clear signal for innovation and customer proximity in the Austrian telecommunications market.”
