Royal Mail offers free For Dummies® book on UK direct mail

The Royal Mail is offering free copies of “Direct Mail For Dummies®” which “provides the practical help and techniques you need to make mailshots work for you and your business”.

The 132-page book – it isn’t simply a PDF – includes tips and techniques for direct mail success, and is aimed at those with little or no experience of direct mail.

The title covers planning, execution and management of a successful mailshot. Appropriately for the Royal Mail, “it explains why direct mail is so successful and shows you how it can benefit your company in terms of customer relationships and your bottom line.”

While it is not directed at the charity sector, its content is likely to be just as relevant to charity staff as those at for-profit organisations.

To receive a free copy you simply need to register your contact details with the Royal Mail.