'Big Orange' rolls out extra splash of colour
Britain’s leading business-to-business express delivery company is getting an extra splash of colour from this summer with the roll-out of a new corporate livery on all new vehicles.
Delivery giant TNT Express Services UK & Ireland is introducing the new livery as part of TNT’s global rebranding of all new vehicles in 2007.
The subtle changes will see a bigger ‘sweep’ of the company’s corporate orange colour on all vehicles, a larger ‘TNT’ logo on the side of cabs, and a completely orange shutter doors on 7.5-tonne and trailer units.
By the end of 2007, more than new 400 vehicles and trailers in the UK will carry the new look.
Steve Davis, National Engineering Manager, TNT Express Services UK & Ireland, said: “The new livery is subtle on our smaller vehicles but you’ll really notice the difference with the 44ft trailers – the extra orange coupled with the totally orange rear shutters make it much more distinctive.
“On a corporate level, TNT views its orange colour as a key component of its look and feel on roads throughout the world and it was felt we should extend and strengthen this unique branding.
“Our rivals are primarily recognised by their predominant colour – whether it’s yellow or brown – so it was only natural for us to get a bigger presence for ‘the big orange’.”
The global corporate rebranding was set in motion by TNT in April this year.
