EMG secures Spring Global Mail European PR account
Following a competition between three agencies, Spring Global Mail, one of the world’s largest private cross border business mail providers, has appointed EMG, the leading international B2B marketing communications & media relations consultancy, to manage their press relations activities in Europe.
The multi-lingual programme will roll out during 2007 and aims to enhance Spring’s brand awareness and reputation across the European postal services marketplace.
“This is the first time Spring has appointed a central agency to lead our European PR efforts and it was an important decision for us”, said Richard Thomas, Global Marketing Manager of Spring. “We invited three agencies to pitch for the account and they all presented strong proposals and account teams. We selected EMG for their B2B expertise, their global reach and PR network, their innovative use of technology and their multi-cultural and multi-lingual team”, he concludes.
The account will be led by Nathalie Chaimbault, Account Manager, EMG and will initially focus on Europe with possible extension to Asia Pacific in due course.
About Spring Global Mail
Spring Global Mail is a joint venture company, formed in 2001 by three of the world’s leading postal organisations – TNT of the Netherlands, Royal Mail Group of the United Kingdom and Singapore Post. Headquartered in Amsterdam and with more than 1,300 employees worldwide, the company provides creative, reliable and cost effective solutions for all types of businesses sending international mail.
For more information, please visit our website: www.springglobalmail.com
About EMG
EMG is a leading international marketing communications & media relations consultancy with a strong B2B focus. With a mission to deliver effective business communications for its clients primarily in the materials, building & construction, chemicals, packaging, technology and life sciences markets, EMG has built its business on developing integrated marketing communications programmes for international organisations. EMG was founded in 1991 and has offices in The Netherlands, China and Singapore. Its client list includes Borealis, Cabot, DSM, GE, Honeywell, Owens Corning and Trespa International.
For more information, please visit www.emg.nl.
Contact for further information:
Nathalie Chaimbault
EMG
Tel: +31 164 317 021
Fax: +31 164 317 039
E-mail: [email protected]
