Deutsche Post: Nationwide PR campaign
This recognition for its mailmen supports Deutsche Post in its plans to launch its latest initiative. As a way of acknowledging the sterling work done by its delivery staff, the company will be launching a campaign on July 2, 2007 under the slogan “Vote for your mailman”.
This will give every member of the German public the opportunity to help find the “1,000 mailmen of the year”. The mailshot containing the voting card is being sent out to all households in Germany in the coming days.
Anyone happy with the service provided by their mailman can give him their vote. Voting is also possible in Deutsche Post retail outlets and on the Internet at www.ihr-postbote.de.
And if they choose people can also give the reasons for their vote. Everyone taking part will be entered in a prize draw. Prizes include 50 Smart fortwo cars, 200 TomTom navigation systems, 100 bicycles and 1,000 mailbags. Entries must be received by August 31, 2007. The mailmen receiving the most votes will be invited to a grand prizegiving event in Berlin in October.



