Household advertising “Einkaufaktuell” in three more regions

Einkaufaktuell* is continuing to expand: The Deutsche Post medium for bundled household advertising will also be available from September 15 in the Stuttgart, Münster/Osnabrück and East-Westphalia regions. In Stuttgart up to 725,000 households will be able to receive Einkaufaktuell. Together with the Karlsruhe distribution area the number of households covered will rise to more than one million in the north of Baden-Württemberg. In the Münster/Osnabrück region Einkaufaktuell will reach up to 654,000 households. The East-Westphalia distribution area includes the region around Bielefeld and Paderborn where up to 644,000 households will be able receive Einkaufaktuell. Across all 16 distribution areas in Germany the total number of households reached each week will therefore stand at up to 17, 3 million.

Einkaufaktuell offers consumers in the selected distribution areas a mixture of useful shopping tips and a weekly TV program guide. With this medium Deutsche Post offers business customers a form of advertising that combines inserts with magazine advertising. Several inserts are included within a TV guide which acts as the carrier medium, providing an interesting mix between regional household advertising and a TV program guide. Companies have the option of whether to place advertisements across the entire distribution area or whether to target individual regional issues. Inserts can be used across the entire distribution area or in selected target areas with a minimum circulation of 30,000.

*Delivery by Deutsche Post to households in the chosen distribution areas usually takes place on Saturdays. All rights are reserved with regard to special deliveries and national holiday regulations. In the case of copies circulated with a maximum of one insert Deutsche Post reserves the right to include the carrier in individual areas. Those who have opted out of receiving advertisements are of course excluded from delivery.