Adrexo and Altadis to develop a network of parcel collection points in France
Adrexo, the first licensed mail competitor to La Poste, is setting up a B2C parcels service to take on the French post office’s ColiPoste subsidiary and other parcel companies in the fast-growing market segment. It is also developing its postal delivery services.
Adrexo has signed a deal with the French-Spanish tobacco group Altadis to develop a network of parcel collection points through the latter’s nationwide network of tobacconist kiosks and stores, the Les Echos business newspaper reported last Tuesday.
The new service will start in January 2008 with two important launch customers, cosmetics group Yves Rocher and mail-order retailer Quelle France, the newspaper said. Quelle previously used ColiPoste for home delivery and Kiala’s Point Relais network for parcel drop-offs at retail outlets, according to information on its website.
Adrexo, a subsidiary of Ouest France, with a turnover of 600 million euros. Adrexo is a major player in unaddressed mail, and entered the addressed mail market in 2004. It claims to reach 95% of letterboxes in France. Adrexo now operates in the mail market above 50g, in direct mail, magazine and catalogue distribution, unaddressed advertising mail, and address management. In 2006 Adrexo delivered 25 million items.
