Royal Mail to sponsor Green Awards direct category

Royal Mail is to sponsor the direct mail category of this year’s Green Awards, as part of its endorsement of environmentally friendly methods of marketing.

The Green Awards, which take place on October 26 in London, were held for the first time last year to recognize businesses that make an outstanding contribution to sustainable development, recycling, resource efficiency and waste awareness in the marketing industry.
Royal Mail said its endorsement of the Green Awards’ Best Green Direct Mail category was part of its commitment to environmentally friendly practices, which include its carbon neutral door to door scheme, corporate social responsibility, and responsible mail programmes.
Other award categories include Best Green Press; Best Green Integrated Campaign; Best Green Packaging Design, sponsored by Asda; Best Green PR Campaign; and Best Green Outdoor, which is being sponsored by Clear Channel.
Matthew Neilson, head of media solutions at Royal Mail, said: “Royal Mail firmly believes that a high quality direct mail campaign can still exist, and the key to this is careful targeting and sensitive use of materials, to avoid pollution and excess waste.”