Australia Post launches rub-and-sniff mail
Australia Post is urging businesses to get up the noses of their customers with rub-and-sniff mail.
“The list of aromas available is extensive with everything from fruits, ice cream and freshly cut grass to wine, pizza and coffee,” said Australia Post product manager, Melanie Kenter.
“Scent-infused ink is printed straight onto a mail pieced as part of the print production process. Once printed, the aroma is released with a simple rub of a finger across the surface.”
The scented mail has been launched in tandem with the Impact Mail service, which allows businesses to send items of almost any shape without the need for an envelope.
“Scented mail and Impact Mail demonstrate the unique nature of direct mail. It is a very personal medium that appeals to all senses. You can hold and unfold it, read and see it, hear it and now even smell it,” said Kenter.
