Pitney Bowes launches web site focused on Intelligent Mail (R) barcode implementation
Recent years have seen profound changes sweeping through the
mailing industry: postal reform, shape-based pricing, and a host of
other initiatives that have forced mailers to rethink every aspect of
their strategies and operations.
This pace of change will not let up in 2008 as the industry
prepares for the next major shift: widespread deployment of the
Intelligent Mail(R) barcode requirement, a change that will be largely
invisible to consumers but that has vast implications for mailers of
all sizes.
To help these organizations learn more about the Intelligent
Mail(R) barcode and other initiatives, Pitney Bowes maintains a web
site dedicated to providing information on such major initiatives and
has now added the latest information about the Intelligent Mail(R)
barcode.
The Intelligent Mail(R) barcode is the tool that the United States
Postal Service will use to dramatically enhance its service to
mailers. The barcode has the capacity to uniquely identify every piece
of mail entering the postal system, a first for the Postal Service.
This technology will enable unprecedented visibility into the postal
network for mailers and for the Postal Service itself, opening the
door to a host of new and valuable opportunities for companies to make
their mailings even more efficient and effective. For example, the
advanced barcode will enable mailers to track all outbound statements
and inbound payments, greatly improving customer communications when
there is a question about a bill or payment.
Recent years have seen profound changes sweeping through the
mailing industry: postal reform, shape-based pricing, and a host of
other initiatives that have forced mailers to rethink every aspect of
their strategies and operations.
This pace of change will not let up in 2008 as the industry
prepares for the next major shift: widespread deployment of the
Intelligent Mail(R) barcode requirement, a change that will be largely
invisible to consumers but that has vast implications for mailers of
all sizes.
To help these organizations learn more about the Intelligent
Mail(R) barcode and other initiatives, Pitney Bowes maintains a web
site dedicated to providing information on such major initiatives and
has now added the latest information about the Intelligent Mail(R)
barcode.
The Intelligent Mail(R) barcode is the tool that the United States
Postal Service will use to dramatically enhance its service to
mailers. The barcode has the capacity to uniquely identify every piece
of mail entering the postal system, a first for the Postal Service.
This technology will enable unprecedented visibility into the postal
network for mailers and for the Postal Service itself, opening the
door to a host of new and valuable opportunities for companies to make
their mailings even more efficient and effective. For example, the
advanced barcode will enable mailers to track all outbound statements
and inbound payments, greatly improving customer communications when
there is a question about a bill or payment.
The barcode was first introduced in 2006 and has been largely a
voluntary program for mailers. More than one billion pieces of mail
have already been processed with the new technology, and in 2009 the
Postal Service may make use of the Intelligent Mail(R) barcode
mandatory for mailers who want to receive certain postal discounts.
This is a powerful incentive for companies to adopt the new
technology, and to upgrade their systems and work processes to support
its use.
