Businesses failing to use their customer data could lose up to GBP 1.7 million each year (UK)

Businesses that fail to make effective use of their customer data could be losing out on up to GBP 1.7 million each year, a new study has concluded.

Research carried out by the Royal Mail found that around 70 per cent of direct marketing companies could expand their operations by as much as 30 per cent simply by investing in data quality systems.

Furthermore, around 90 per cent of the companies surveyed as part of the study feel that the majority of organisations fail to make best use of the data they possess when carrying out direct mail marketing campaigns.

Just 15 per cent of businesses currently have their customer data organised on orderly balance sheet, the Royal Mail research also revealed.

Earlier this week, the chief executive of Proximity, Amanda Phillips, told PrecisionMarketing.com that direct mail marketing growth was at its strongest level for a number of years, with many businesses now seeing the advantages of high data quality.

Businesses that fail to make effective use of their customer data could be losing out on up to GBP 1.7 million each year, a new study has concluded.

Research carried out by the Royal Mail found that around 70 per cent of direct marketing companies could expand their operations by as much as 30 per cent simply by investing in data quality systems.

Furthermore, around 90 per cent of the companies surveyed as part of the study feel that the majority of organisations fail to make best use of the data they possess when carrying out direct mail marketing campaigns.

Just 15 per cent of businesses currently have their customer data organised on orderly balance sheet, the Royal Mail research also revealed.

Earlier this week, the chief executive of Proximity, Amanda Phillips, told PrecisionMarketing.com that direct mail marketing growth was at its strongest level for a number of years, with many businesses now seeing the advantages of high data quality.

Relevant Directory Listings

Listing image

PasarEx

PasarEx is a Colombian company that provides international express transportation services for air cargo, packages and documents, and last mile services for electronic commerce platforms. PasarEx is positioned in the logistics market in Colombia due to its rapid response and personalized attention and the use […]

Find out more

Other Directory Listings

Advertisement

Advertisement

Advertisement

P&P Poll

What's the future of the postal USO?

Thank you for voting
You have already voted on this poll!
Please select an option!



Post & Parcel Magazine


Post & Parcel Magazine is our print publication, released 3 times a year. Packed with original content and thought-provoking features, Post & Parcel Magazine is a must-read for those who want the inside track on the industry.

 

Pin It on Pinterest

Post & Parcel
FedEx: Building a future-ready team in Asia Pacific is a top priority
DPD: Electric HGVs have the potential to become a viable solution in the future
Royal Mail increases their locker network “due to the relentless growth in online shopping”
DHL Group to Boost Globally Integrated Healthcare Solutions
DHL: We are excited to elevate our partnership with Temu
FedEx: Building a future-ready team in Asia Pacific is a top priority
DPD: Electric HGVs have the potential to become a viable solution in the future
Royal Mail increases their locker network “due to the relentless growth in online shopping”
DHL Group to Boost Globally Integrated Healthcare Solutions
DHL: We are excited to elevate our partnership with Temu
1
2
3
4
5
Listing image
Listing image
Listing image
Listing image
Royal Mail increases their locker network “due to the relentless growth in online shopping”
Royal Mail: Reaching 90% automation is a key milestone
Royal Mail: customers don’t need to go out of their way to drop off their parcel
Royal Mail to roll out parcel lockers at more than 60 shopping centres and retail parks
Share This